Top OTT Platforms in India

Top OTT Platforms in India

What are OTT Platforms?

OTT (Over-the-Top) platforms deliver video content over the Internet, bypassing traditional distribution methods like cable or satellite TV.

Users can access OTT content through internet-connected devices such as Android apps, iOS apps, smart TVs, tablets, computers, and laptops.

ott platforms in India offer a wide range of content, including movies, TV shows, original series, documentaries, and more, available on-demand.

Indian OTT platform, History and growth

Indian OTT platforms have a rich history and have experienced significant growth over the years. Here is some information about the history and growth of Indian OTT platforms:

History of Indian OTT Platforms:

  • The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008.
  • In 2010, Digivive launched India's first OTT mobile app called nexGTv.
  • OTT platforms like Hotstar, Netflix, and Amazon Prime Video gained popularity in India in subsequent years.

Growth of Indian OTT Platforms:

  • India's OTT market, including YouTube, was valued at $2.5 billion in 2023.
  • Jio Cinema played a significant role in disrupting the OTT market in 2023.
  • The revenue in the OTT video market in India is projected to reach US$4.06 billion in 2024.
  • The market is expected to show an annual growth rate (CAGR 2024-2029) of around 20%.
  • According to a report by KPMG, the Indian OTT market is expected to reach a projected market volume of $5.81 billion by 2029.

OTT Regulation

Here are some key points regarding the regulation of OTT platforms in India:

IT Rules (2021): The IT Rules (2021) lay down guidelines for intermediaries, including OTT platforms, to follow. These guidelines include provisions related to content regulation, grievance redressal mechanisms, and compliance requirements.

Content Regulation: OTT platforms are required to classify their content into different age-based categories, such as U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). They are also required to implement parental locks for content classified as U/A 13+ or higher.

Grievance Redressal Mechanism: OTT platforms are required to establish a robust grievance redressal mechanism to address user complaints regarding content. They must appoint a grievance officer who will handle and resolve these complaints within a specific timeframe.

Self-Regulation Code: OTT platforms are encouraged to adopt a self-regulation code to ensure compliance with the content guidelines. This code includes provisions related to content classification, age verification, and adherence to ethical standards.

Oversight Mechanism: The IT Rules (2021) also establish an oversight mechanism to monitor compliance by OTT platforms. This mechanism includes the formation of a self-regulatory body, which will oversee the adherence to the code of ethics and address any non-compliance issues.

Growing Popularity of OTT Channels in India

  • The popularity of OTT platforms in India has surged in recent years, driven by factors such as increasing internet penetration, affordable data plans, and the availability of smartphones.
  • OTT platforms provide a convenient and personalized viewing experience, allowing users to watch their favorite content anytime and anywhere.
  • The diverse range of regional language content, along with international offerings, has contributed to the widespread adoption of OTT platforms among Indian audiences.
  • The emergence of original and exclusive content on OTT platforms has further attracted viewers, leading to a shift in consumer preferences from traditional TV to digital streaming services.

Here is the List of Top OTT Platforms in India :

1. Hotstar:

Hotstar is one of the top 10 OTT platforms in India, offering a wide range of content including movies, TV shows, sports, news, and more. Here is an overview of Hotstar and its features, as well as some popular shows and movies available on the platform, along with the subscription plans and pricing.

Overview of Hotstar and its features:

  • Hotstar is a streaming platform owned by Disney and offers a diverse catalog of content in multiple languages.
  • It provides a seamless video playback experience with a user-friendly interface.
  • Hotstar offers a smart search feature, allowing users to easily find their favorite shows and movies.
  • The platform also features a hot content catalog, including original series and exclusive content.
  • Criminal Justice
  • Special Ops
  • Out Of Love
  • Hostages
  • City of Dreams
  • Aarya
  • PariWar
  • Interstellar
  • John Wick
  • X-Men: Days of Future Past
  • Titanic
  • The Proposal

Subscription plans and pricing on Hotstar: Hotstar offers different subscription plans to cater to the needs of its users. Here are some of the available plans:

Premium Plan:

Monthly Plan: Rs. 299 per month

Yearly Plan: Rs. 1,499 per year

Mobile Plan:

Ad-Supported Plan: Rs. 149 for 3 months

Ad-Supported Plan: Rs. 499 for 1 year

Please note that the pricing and plans may vary, so it's always a good idea to check the official Hotstar website for the most up-to-date information.

2. Netflix:

Netflix is a popular streaming service in India that offers a wide range of movies, TV shows, and original content. Here is some information about Netflix and its offerings:

Introduction to Netflix:

  • Netflix is an American subscription video on-demand streaming service.
  • It was founded on August 29, 1997, in Scotts Valley, California, by Reed Hastings and Marc Randolph.
  • The headquarters of Netflix is located in Los Gatos, CA.
  • It is available in 45 languages and is accessible internationally.

Original Series on Netflix:

  • Netflix produces a variety of original series across different genres.
  • Some popular Netflix original series include:
  1. "Stranger Things"
  2. "The Crown"
  3. "BoJack Horseman"
  4. "Squid Game"
  5. "Orange is the New Black"
  6. "Narcos"
  7. "Money Heist"
  8. "The Witcher"
  9. "Bridgerton"

Movies on Netflix:

  • Netflix offers a vast library of movies from various genres.
  • Some popular movies available on Netflix include:
  1. "Trapped"
  2. "The Florida Project"
  3. "Society of the Snow"
  4. "The Equalizer 3"
  5. "Gran Turismo"
  6. "Catch Me If You Can"
  7. "Jurassic Park III"
  8. "Wonder Woman"

Netflix Subscription Tiers and Benefits:

Netflix offers different subscription tiers with varying features and prices. The subscription plans include:

  • Standard with Ads: $6.99/month
  • Standard: $15.49/month
  • Premium: $22.99/month

Benefits of subscribing to Netflix include:

Access to a wide range of movies, TV shows, and original content.

The ability to watch content anytime and anywhere on multiple devices.

Personalized recommendations based on your viewing history.

Flexibility to choose and change your subscription plan according to your needs.

3. Amazon Prime:

Amazon Prime Video is a popular streaming service that offers a wide range of content, including movies, TV shows, and exclusive originals. Here is an overview of Amazon Prime Video and its content library, as well as the exclusive shows and movies available on the platform, and the additional benefits of Amazon Prime membership:

Overview of Amazon Prime Video:

  • Prime Video is a streaming video service provided by Amazon.
  • It offers a vast collection of movies, TV shows, and original content.
  • With an Amazon Prime membership, you can access Prime Video and enjoy its extensive library of entertainment.

Content Library of Amazon Prime Video:

  • Amazon Prime Video features over 25,000 movies and TV shows.
  • The content library includes a wide variety of genres, ranging from action and comedy to drama and documentaries.
  • With more than 26,300 movies and 2,700 TV shows, Amazon Prime Video has one of the largest libraries of content available on the internet.

Exclusive Shows and Movies on Amazon Prime Video:

  • Amazon Prime Video offers a range of exclusive shows and movies that are only available on the platform.
  • Some popular exclusive shows on Prime Video include "Tom Clancy's Jack Ryan," "The Boys," "Good Omens," "Bosch," and "The Marvelous Mrs. Maisel."
  • Exclusive movies on Prime Video include "Manchester by the Sea," "The Report," "The Vast of Night," "Honey Boy," and "Crown Heights."

Additional Benefits of Amazon Prime Membership:

In addition to access to Amazon Prime Video, an Amazon Prime membership offers several other benefits.

  • Shopping discounts: Prime members can enjoy discounts on a wide range of products, from groceries to books to prescriptions.
  • Free and fast shipping: Prime members receive free two-day shipping on eligible items.
  • Prime Reading: Members can access a selection of e-books, magazines, and more through Prime Reading.
  • Prime Music: Prime members can stream millions of songs and enjoy ad-free music.
  • Prime Gaming: Members can access free games, in-game content, and exclusive gaming deals.
  • Prime Photos: Members can store and share unlimited photos with Prime Photos.

4. SonyLIV:

SonyLIV is an Indian over-the-top streaming platform owned by Culver Max Entertainment. It was introduced in 2013 as the first OTT service provider in India. SonyLIV offers a wide range of content in various genres such as comedy, crime, drama, horror, and action. Some of its unique features include live streaming and interactivity.

  • Scam 1992: The Harshad Mehta Story
  • Shrimad Ramayan
  • Maharani
  • Chamak
  • Toby
  • Leonardo
  • PK
  • Cubicles

In terms of sports events, SonyLIV provides live streaming of various sports including cricket, football, tennis, and WWE. You can watch your favorite sports matches and stay updated with live scores and updates.

SonyLIV Subscription Plans and pricing details are as follows:

  • Rs 999 SonyLIV Premium Yearly Plan
  • Rs 699 SonyLIV Premium 6 Months Plan
  • Rs 299 SonyLIV Premium Monthly Plan

Also Read: Top 10 Fantasy Sports Apps in India

5. Zee5:

ZEE5 is an Indian subscription video on demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It is one of the leading online streaming platforms with a wide range of content. Here is an overview of ZEE5 and its offerings:

Content Lineup:

  • ZEE5 offers a diverse range of content, including TV shows, movies, original series, documentaries, and more.
  • The content is available in multiple languages, including English, Hindi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi, and others.
  • They have a vast library of over 1.25 lac+ hours of viewing content, ensuring there is something for everyone.

ZEE5+ Originals:

  • ZEE5 has a strong lineup of original programming, including original series, specials, miniseries, documentaries, and films.
  • These ZEE5+ Originals are exclusive to the platform and offer unique and engaging content for viewers.
  • ZEE5 features a collection of popular movies across various genres.
  • Some of the popular movies available on ZEE5 include "URI: The Surgical Strike," "Commando 3," "Kagaz," "The Tashkent Files," "Why Cheat India," and many more.

Zee5 Subscription Plans:

  • ZEE5 offers different subscription plans to cater to the needs of its users.
  • The subscription plans vary in terms of duration and video quality.
  • Some of the subscription plans include 1-year plans and 6-month plans, with options for UHD (up to 2160p) and Full HD (up to 1080p) video quality.

Other Notable OTT Platforms

India has a diverse range of OTT platforms catering to the entertainment needs of its audience. Here are some other popular Top OTT platforms in India:

Jio Cinema:

Jio Cinema is a popular OTT platform offering a wide range of content, including TV shows, movies, News, and voot shows. It is known for its diverse content library, including regional language shows.

ALT Balaji:

ALT Balaji is known for its original web series and shows catering to a variety of genres. It provides a mix of drama, comedy, and romance, among other genres.

MX Player:

MX Player is a well-known video player that has expanded into the OTT space. It offers a mix of original content, movies, and TV shows.

Eros Now:

Eros Now is an Indian OTT platform with a vast library of movies, music videos, and original shows. It caters to a wide range of tastes and preferences.

OTT Platform

Features and Content

Pricing and Subscription Tiers

Pros

Cons

Hotstar

Offers a wide range of content, including live sports, movies, TV shows, and Hotstar Specials. Popular shows and movies available.

Multiple subscription plans, including Premium and VIP.

Extensive sports coverage, latest Indian movies and TV shows.

Limited international content.

Netflix

Extensive library of original series, movies, documentaries, and stand-up specials. Global content and award-winning originals.

Three subscription tiers: Basic, Standard, and Premium.

High-quality original content, user-friendly interface.

Relatively higher pricing.

Amazon Prime Video

Diverse content library, including exclusive shows, movies, and Amazon Originals. Additional benefits for Amazon Prime members.

Bundled with Amazon Prime membership, Prime Video subscription.

Wide range of content, access to other Amazon Prime benefits.

Limited regional content compared to other platforms.

SonyLIV

Unique sports events, popular TV shows, and original web series. Offers live streaming of sports events.

Offers premium subscription with access to exclusive content.

Extensive sports coverage, diverse content offerings.

Limited international content, interface can be improved.

ZEE5

Diverse content in multiple languages, Originals, movies, TV shows

Multiple subscription plans available

Extensive content in various languages

User interface may not be as intuitive

Each OTT platform offers unique content, features, and pricing, catering to different entertainment preferences. It's important for users to consider their specific preferences, such as content diversity, regional offerings, and pricing, when choosing the best OTT platform.

Which OTT Platform is Best

In the highly competitive landscape of Over-the-Top (OTT) platforms in India, one standout performer is undoubtedly Amazon Prime Video. Known for its diverse content library spanning movies, web series, and exclusive original productions, Amazon Prime Video offers a seamless streaming experience with high-quality video and sound. Its user-friendly interface, personalized recommendations, and the option for offline viewing make it a preferred choice for viewers across demographics. Furthermore, Amazon Prime Video frequently collaborates with renowned Indian and international creators, ensuring a steady influx of engaging and culturally relevant content. The platform's integration with Amazon Prime membership, which includes additional benefits like free and fast shipping on Amazon.in, adds substantial value for subscribers. Overall, Amazon Prime Video emerges as a top-tier OTT platform in India, offering a compelling blend of content variety, technological excellence, and added perks for its users.

Recap of Top OTT Platforms in India

The Best OTT platforms in India, including Hotstar, Netflix, Amazon Prime Video, SonyLIV, and Disney+ Hotstar, offer a diverse range of content, including original series, movies, live sports, and various subscription plans to cater to the entertainment needs of a wide audience. Additionally, other notable platforms like Voot, ALT Balaji, MX Player, and Eros Now provide further options for users seeking varied content.

FAQ

How Do I Watch Movies and Web Series Via OTT Platforms?

Here are some details about OTT platforms in India:

  • Several movies and shows are released on different OTT platforms every week in India. Some popular OTT platforms in India include JioCinema, Disney+ Hotstar, Prime Video, Zee5, Netflix, and more.
  • You can watch movies and web series on these platforms by following these steps:
  1. Choose an OTT platform that suits your preferences and offers the content you want to watch.
  2. Sign up or subscribe to the platform to access the content. Some platforms offer free content, while others require a subscription.
  3. If the OTT platform has a dedicated app, you can download it from your device's app store and log in using your account credentials.
  4. Browse and search for movies and web series on the OTT platform. You can explore different categories, genres, or use the search function to find specific content.
  5. Once you find a movie or web series you want to watch, click on it to view more details. Check the description, ratings, and reviews to make sure it matches your interests.
  6. Click on the play button to start streaming the content and enjoy watching it on your preferred device.

Please note that the availability of movies and web series may vary across different OTT platforms. Make sure to have a stable internet connection for smooth streaming. Some platforms also offer the option to download content for offline viewing. Happy streaming!

Which OTT Platform in India Has the Most Subscribers?

Here are some of the best OTT platforms in India:

  1. Netflix: Netflix is a popular OTT platform known for its vast library of movies, TV shows, documentaries, and original content.
  2. Amazon Prime: Amazon Prime Video offers a wide range of movies, TV series, and exclusive Amazon Originals.
  3. Disney+Hotstar: Disney+Hotstar provides a combination of Disney, Marvel, Star Wars, and National Geographic content, along with live sports streaming.
  4. Zee5: Zee5 offers a diverse collection of movies, TV shows, and original series in multiple languages.
  5. ALTBalaji: ALTBalaji is the best Indian OTT platform that focuses on original Hindi web series and shows.
  6. SonyLiv: SonyLiv offers a variety of content, including TV shows, movies, sports, and live TV channels.
  7. JioCinema: JioCinema is a streaming platform by Reliance Jio that provides a wide range of movies, TV shows, and music videos.
  8. Voot: Voot offers a mix of Indian and international content, including TV shows, movies, and Voot Originals.

Are OTT platforms paid and do they require login?

Most OTT platforms offer both free and paid subscription options. Here are the details:

Free Content:

  • Some OTT platforms provide a limited selection of content for free.
  • Users can access this content without a subscription, but they may need to create an account.
  • Free content is usually supported by advertisements.
  • Most OTT platforms offer a premium subscription service.
  • Subscribers pay a monthly or annual fee to access a wider range of content, including exclusive movies, web series, and TV shows.
  • Paid subscriptions allow users to enjoy the content without advertisements.

Account Creation and Login:

  • To access content on OTT platforms, users are generally required to create an account and log in.
  • The login process helps personalize recommendations, track viewing history, and manage subscription preferences.
  • By logging in, users can access their watchlists, continue watching from where they left off, and receive notifications about new releases or updates.

Which is the cheapest OTT platform in India?

Among the best OTT platforms in India, the cheapest one is Zee5. Following Zee5, there are other affordable options such as Sonyliv and Disney+ Hotstar VIP. Additionally, there is a bundle subscription called Tata Play Binge which offers access to 25+ OTT apps at a cost of Rs.249 per month. Another option is Voot Select, which currently has the lowest price for an OTT subscription plan starting at Rs.59.

Which telecom operator or service offers the most OTT app subscription?

Telecom operators in India such as Airtel, Jio, and Vi offer OTT app subscriptions as part of their postpaid and prepaid plans. Here are some details:

Airtel: Airtel offers an OTT service called Airtel Xstream Play. It provides access to a wide range of OTT platforms and content.

Jio: Reliance Jio also offers OTT subscriptions with its prepaid and postpaid plans. Users can enjoy popular OTT platforms like Netflix, Amazon Prime Video, and more.

Vi: Vi (formerly Vodafone Idea) provides access to OTT platforms through its postpaid plans. Customers can enjoy content from platforms like Netflix, Amazon Prime Video, and Zee5.

Which OTT platform has the highest number of Hollywood movies?

Netflix is the OTT platform that has the highest number of Hollywood movies. It is the most preferred platform for watching Hollywood films, with 69 percent of respondents opting for it. Netflix offers a wide range of Hollywood movies, including blockbusters and critically acclaimed films.

Which OTT platform has the highest number of Hindi movies?

The OTT platform with the highest number of Hindi movies is Amazon Prime. Amazon Prime has a larger collection of Hindi content compared to other platforms like Netflix, which focuses more on Western movies and series. If you're looking for a wide selection of Hindi movies, Amazon Prime would be a great choice.

Which OTT apps offer live cricket streaming in India?

Here are some OTT apps that offer live cricket streaming in India:

Hotstar: Hotstar is one of the most popular apps for live cricket streaming in India. It offers live coverage of all the major cricket tournaments and matches.

Sony Liv: Sony Liv is another popular OTT app that provides live cricket streaming. It offers a wide range of sports content, including live cricket matches.

YuppTV: YuppTV is a large online TV platform that offers live Indian TV channels, including live cricket matches. It also provides catch-up TV and regional content.

These are just a few examples of OTT apps that offer live cricket streaming in India. There may be other apps available as well

OTT platforms with regional content in India?

Here are some regional OTT platforms in India:

ZEE5: ZEE5 offers a wide range of regional content in languages such as Bengali, Tamil, Telugu, Malayalam, Kannada, Marathi, and more.

Hoichoi: Hoichoi is a popular OTT platform that focuses on Bengali content, including movies, web series, and original shows.

Sun NXT: Sun NXT is known for its South Indian regional content, including movies, TV shows, and music in languages like Tamil, Telugu, Malayalam, and Kannada.

Aha: Aha is an OTT platform that caters specifically to Telugu-speaking audiences, offering a variety of Telugu movies, web series, and shows.

ManoramaMax: ManoramaMax is a platform that provides regional content in Malayalam, including movies, TV shows, and news.

MX Player: MX Player offers a diverse range of regional content in languages like Hindi, Tamil, Telugu, Punjabi, Bengali, and more.

These are just a few examples of OTT platforms with regional content in India. There are many more platforms available that cater to specific regional languages and offer a wide variety of content.

Who regulates OTT platforms in India?

The regulation of OTT (Over-The-Top) platforms in India is governed by multiple entities and legal frameworks. Here are some key points:

Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021: The most important regulations governing OTT platforms in India are the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. These rules lay down guidelines and obligations for OTT platforms regarding content moderation, grievance redressal, and adherence to a code of ethics.

Ministry of Information and Broadcasting (MIB): The Ministry of Information and Broadcasting is responsible for overseeing the regulation and administration of broadcasting services in India. It plays a crucial role in formulating policies and guidelines related to OTT platforms.

Telecom Regulatory Authority of India (TRAI): While the TRAI primarily regulates the telecommunications sector, it has also been involved in discussions and consultations regarding the regulation of OTT platforms. However, it has been stated that OTT platforms are outside the purview of the TRAI Act, 1997 since they do not require any permission or license from the authority.

Self-Regulatory Bodies: Some OTT platforms have also formed self-regulatory bodies, such as the Digital Content Complaints Council (DCCC) and the Internet and Mobile Association of India (IAMAI). These bodies aim to establish industry standards and self-regulation mechanisms for content on OTT platforms.

It is important to note that the regulatory landscape for OTT platforms in India is still evolving, and there may be further developments in the future.

Final Thoughts on the Growth and Impact of OTT Platforms

The growth of the best OTT platforms in India has significantly transformed the entertainment industry, providing consumers with a convenient and diverse viewing experience. These video streaming platforms have not only expanded the accessibility of content but also facilitated the creation of original, high-quality programming. With the increasing adoption of OTT platforms, the industry continues to shape the future of entertainment consumption.

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